. . .

About me

I build content strategies that understand people first. Data, AI, and tools matter, but only when they serve human behavior and their emotions.

With 10+ years shaping brands like Red Bull and Coca-Cola, my work lives at the intersection of:

- Empathy (psychology-driven storytelling that resonates)
- Precision (data and AI supporting the message)
- Grit (accurate execution, on time, every time)

My process:
Analyze - Listen to audiences before speaking for them
Adapt - People rarely change, but perceptions, yes
Execute - With love, passion, and empathy
Overcome - Make some conclusions, and move forward to the next adventure

I care most about work that becomes part of people's lives, not just for the KPI's and ROI.
I use AI like a master chef uses knives: to execute vision, not replace taste.

Details

AvailabilityLooking for work

ContractFreelance

LocationLisbon, Portugal

Skill LevelSenior

LanguagesMacedonian, English, Serbian, Croatian

Tagged Job TitlesHead of Content, Copywriter, Digital Strategists

Recommendations

Currently No Recommendations

Skills

Advertising, Content Management, Copywriting, Creative Direction, Digital Strategy, Event Management, Social Media, Writing

Sector Experience

Advertising, Branding, Creative Services, E-Commerce, Food & Beverages, Marketing, PR, Social Network / Community

Clients

Coca-Cola, Hogarth Worldwide, Nestle UK, Red Bull GmbH

Activity

Connections40 Followers44 Following161

Likes0

Creativepool member since 12 August 2025

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