About me
I build content strategies that understand people first. Data, AI, and tools matter, but only when they serve human behavior and their emotions.
With 10+ years shaping brands like Red Bull and Coca-Cola, my work lives at the intersection of:
- Empathy (psychology-driven storytelling that resonates)
- Precision (data and AI supporting the message)
- Grit (accurate execution, on time, every time)
My process:
Analyze - Listen to audiences before speaking for them
Adapt - People rarely change, but perceptions, yes
Execute - With love, passion, and empathy
Overcome - Make some conclusions, and move forward to the next adventure
I care most about work that becomes part of people's lives, not just for the KPI's and ROI.
I use AI like a master chef uses knives: to execute vision, not replace taste.
Skills
Advertising, Content Management, Copywriting, Creative Direction, Digital Strategy, Event Management, Social Media, Writing
Sector Experience
Advertising, Branding, Creative Services, E-Commerce, Food & Beverages, Marketing, PR, Social Network / Community