ABOUT

The ‘Scoff-ee Cup’ was designed as a unique biscuit, wrapped in sugar paper and lined with an indulgent layer of heat resistant white chocolate. It was a product that would mark the collaboration launch of Seattle's Best Coffee and compel customers to consider purchasing hot drinks from the restaurant chain.

Since 2015, cup has gone viral with global reach and mention in publications such as The Telegraph UK, The New York Times, The Daily Mail and Huffington Post