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Challenging pre-conceptions on taste, we had teamed up with Glenfiddich to produce an Experimental Global Series Tour to inspire consumers to ‘unlearn’ what they know about whisky.

From the Glenfiddich distillery in Scotland, to Western Europe, to America, and to China - through a series of scientific workshops and experimental testing, guests were invited to sample various sensory methods and unleash their inner maverick.

The series also produced content and spotlights on my design work in Esquire and The Spirits Business magazines.