ABOUT

Boutique wealth advisors, Acorn, were looking to attract new audiences and bring to life their unique service in a more meaningful way.
A process of discovery, propositional development and brand building ensued, including:
* Development of new distinct proposition
* Creation of brand guidelines
* Refreshed brand palette and fonts
* Updated TOV and messaging
* New image library

Following this initial work, the need was to redesign their tired and text-heavy website to present the business in its new guise.

Built on Squarespace so the clients could easily manage updates to their Blog and News pages in particular, the brand identity and image library came to life throughout the channel. Included:
* Navigation redesign
* New identity throughout
* All pages redesigned
* Content designed and built
* All pages copywritten
* Testing and loading for G4A
* Design of complementary brand assets for LinkedIn