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Ansty Hall, the latest acquisition by hotel group Exclusive Collection to add to their collection of luxury country houses, required a full refurbishment and brand design. The 62 bedroom hotel had been let go by previous owners, we needed to design a brand experience that would allow Ansty to rise from the ashes and stand proudly alongside the others in the Collection.

A strategic review and research determined an opportunity to design a lux experience in the Midlands that would attract corporate guests as well as leisure customers. The bespoke BrandSensorium® revealed rich triggers for storytelling design, authentic prompts for texture and colour to influence the interior design, floristry, uniforms, logo design and artwork, and a taste profile that informed the new restaurant and bar experience. Briefing all staff and suppliers to immerse them in the new brand, launch events and open house showcases unveiled the new Ansty brand experience to the public.

“We wanted a fresh approach that would help us to articulate the unique characteristics of our properties. The whole process has been truly eye-opening. Never before have I felt a clearer understanding of the brands in our business, how they are different yet the golden thread that ties them together. Our teams and agencies are so well equipped now to communicate consistently. It has literally affected everything we do.” Group Director, Sales & Marketing Exclusive Collection