ABOUT

Recently voted the most popular telecoms company in Oman, Nawras needed a new visual style and guidelines which created a deeper connection with its stakeholders.

Defined
From its origins a mere seven years ago as a private company with a mobile licence, Nawras Telecom has come a very long way. Not only is the company now in its second year as a public company, it is the second largest integrated services communications operator in Oman with a nationwide team of over 1,000 people, was recently voted the most popular telecoms company in Oman and is now also now Oman’s fourth largest company by market capitalisation. While this enormous success has greatly benefitted the company, as the company has evolved and its services have become much more complex, the early identity created for the brand has not grown with the company nor did it live up to today’s dynamic telecoms environment. Recognising this, Nawras Telecom reached out to Promotion inMotion to refresh their brand for a better tomorrow.

Designed
Our starting point was to understand and focus on the most compelling and distinctive strength of the brand. We took what was one of the brand’s core values and fashioned this into what is now the core essence of Nawras: Pleasingly Different.
We then advised on a rationalisation of the extensive product and service portfolio to develop a simpler and more easily understandable product architecture, before modernising the brand identity through a full brand visual system embracing core brand elements, fonts, grid system and comprehensive guidelines across the entirety of Nawras’ internal and external communications and collateral channels.

Delivered
It is still early days in the delivery of such a broad-ranging brand refreshment which stretches across every imaginable touchpoint, but our recommendations have been received and endorsed positively at all levels throughout the company and the ‘Pleasingly Different’ essence of the company is now being reflected universally within Nawras and will shortly be launched into the business and consumer marketplace to reinforce Nawras’ appeal as the brand of choice for the people of Oman.