ABOUT

Keypoint’s ambitious leadership recognised that in today’s ever-evolving marketplace, there is no room to stand still.

Defined
With its history as a successful consultancy business across the Gulf, helping a multitude of businesses and organisations across different sectors overcome their challenges and maximise their performance, and with a portfolio of happy and successful clients, many businesses would say ‘maintain the status quo’. But Keypoint’s ambitious leadership recognised that in today’s ever-evolving marketplace, there is no room to stand still, no room for complacency, and they sought to refocus their organisation and refresh their brand to better reflect the business environment, not just of today, but tomorrow.

Designed
First, we worked with Keypoint to maximise the potential of their own business model, redefining their vision and values and repurposing their portfolio of services and departments to create easily understandable brand architecture for both internal and external stakeholders, employees and customers.
Then, we created a unifying brand idea to capture the essence behind everything that Keypoint does as an organisation: Keypoint Consulting – The Business Enabler. With everyone inside the organisation buying into this central idea, we then refreshed and modernised their brand identity, refining their logo and creating a full visual brand system and guidelines for all internal and external brand communications activity.

Delivered
From what was perceived as a somewhat complex and old-fashioned organisation, we have helped create a much more vibrant Keypoint, a service organisation where the key management and employee stakeholders better understand themselves and their purpose, where they live the idea of being ‘Business Enablers’ and take great pride in who they work for and what they do on a daily basis. In the words of Wajdi Al Jallad, Managing Director “Over the past few years Keypoint has grown not only into new markets but also into new sectors. Our identity needed refreshing to reflect the dynamic nature of our business. Promotion inMotion successfully modernised our identity to reflect our ambition whilst retaining our heritage.