ABOUT

Challenge
Founded in 1967, Capgemini has grown to become one of the world’s leading consulting and information service companies. With more than 190,000 employees around the world and global revenues of €11,9 Bn, Capgemini’s profile has changed profoundly in just a few years.

While Capgemini continued to be in the vanguard of every new technology – they needed to look the part. There was too big a gap between what they do and how they look.

Solution
BrandPie worked in close collaboration with Capgemini’s senior leadership team over 15 months to create a dynamic digital-first brand identity and new wordmark, inspired by the handwriting of Serge Kampf, Capgemini’s founder. Meanwhile, its iconic spade emblem has been redrawn to truly reflect the world the business is now in.

Coinciding with the Group’s 50th anniversary, this is the first overhaul of Capgemini’s brand identity since 2004, and has been crafted to ensure that it remains ahead of its peers in its sector and boldly stands out, while showcasing its commitment to people and the future of technology.

Capgemini’s new brand identity brings to the fore its unique strengths as a business, and is inspired by three key characteristics that help to drive the success of its clients: dynamism, precision and people.

Results
+10% increase in brand value
+4.7% increase in headcount
+8% increase in revenue growth
+12 Rank in Glassdoor Employee Choice Awards 2018