ABOUT

Over the course of my 9 month contract I have helped shape and define the current user experience for Morrisons, the website has improved and has consistently been amongst the top in the industry.

Seen here are some snapshots of my work, and how the site looked when finished in Feb 2016.

Some of the improvements I helped implement:
• Working on a new homepage and user journey which has helped increase sales from £2.5m per week in May to an astonishing £9m over Christmas 2015. Previously the homepage had no shop functionality.
The Morrisons site is built on an Ocado platform, so understanding what is technically feasible was key in order to deliver workable UX solutions.
• A/B Testing
• Improving site navigation
• Improving the overall design look and feel
• Helping to integrate content with shop sections
• Creating new sections for the website
• App design
• Email design and improvement