ABOUT

Contracted to define and visualise a new app and banking site for a challenger bank. Prototyping high-fidelity native IOS, Android and Web user journeys using Sketch and Marvel across mobile, tablet and desktop, working closely with an Agile design and build team as well as client side. Workshopping UX methodology and process across features as well as validating hypothesis with user testing sessions every week. Understanding user needs and where possible aligning these with business requirements in order to produce a product which fulfils functional, business and user needs. User journeys and overall design aesthetic was kept simplistic. We invested in an easy to understand visual language, heavily based on accessibility standards and IOS Human Interface guidelines.

Results of the work in aligning the app and website paid off, particularly for the App, building in regular user testing feedback by identifying areas of the App that were problem areas, particularly around accessibility and general user experience. By November '17, the progress of the continued improvements saw the App Store user-rating increase from 2 stars to an average user-rating of 4,8 - placing the App amongst the Top 20 Banking Apps.

Subsequently the app won 'Best Fintech App' (first place) at the UK APP Awards in 2018.