ABOUT

Results
1.63bn
PR reach
12.2k
social engagements
30
pieces of earned media
2.36m
estimated coverage views
15
pieces of social coverage

Brief
The Uplifting Women Awards was created to recognise the amazing achievements of women as well as celebrate their fabulousness. That’s something the team at Brandnation can easily get behind.
Pour Moi welcomed back its feel-good Uplifting Women’s Awards for a second year after Brandnation played a pivotal role in making its first outing a knockout success.
This year, Brandnation was briefed to make it bigger, better and even more fabulous – continuing to shine a bright light on the incredible achievements of women across the country.

The idea
The team set to work curating a panel of kick-ass judges – including broadcasting legend Vanessa Feltz and entrepreneur and former Dragon Sarah Willingham. The judges brought a touch of glamour to the awards whilst delivering credibility and media relevance.
The inspiring awards included the Young Rising Star Awards and Charitable Champion Award – celebrating real people making an extraordinary difference – such as Jane Kenyon, founder of the non-profit, Girls Out Loud, who has been mentoring young female entrepreneurs across the North of England.
The Brandnation team took the reins on delivering wide-spread media coverage – profiling our fabulous judges and award winners across national, consumer and regional media. The media coverage showcased the very best of the Pour Moi collection and positioned the brand as a champion of real women.