ABOUT

We worked with Europe’s leading luggage brand Horizn Studios on an Influencer campaign for the next generation. Their core target is the Next Generation (Millennials & Gen Z), in urban environments, they work predominately in media, technology, music, fashion, the arts, and lifestyle sectors who consider travel to be a key ingredient to a fulling life.

We’ve got lots of experience working with the Next Generation, it’s second to none! Within our database of a Billion influencers we were able to easily pick out those who are confident, curious, resourceful, ambitious and digital-natives.

Our main aims were to raise awareness around Horizn Studios and their stunning products. To educate audiences about their sustainability mission and design. Their sustainability message is a key factor and we at Brandnation felt it was important for us to strive to achieve this message. Lastly to create engagement by the influencers personifying the products in their own way that is impactful, education and fun! We want ensure that every interaction is enjoyable both for the influencer and consumer.

WHAT WE DID:

We worked with targeted influencers across the globe, including countries such as France, Germany, Demark, Belgium, Austria, Sweden, UK and USA.

We worked with lots of cool female and male influencers who were fashionistas, trendsetters, travellers, urban nomads and sustainable conscious.

Each influencer was gifted with a Horizn gift of their choice from selected lines which were either a Horizn ID case, backpacks, weekender bags and crossbody bags for their next travel.

Influencers created Instagram stories, in-feed posts, Reels and TikTok posts showcasing their Horizn gifts.