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BrandMe is delighted to share a new visual brand identity for Children Unite, a global charity group, in order to better reflect the organisation’s dedication to promoting and protecting children’s rights worldwide.

Championing children and young adults in understanding their own rights, Children Unite is a charity group comprised of advocates from around the world who are knowledgeable in children’s rights globally and working to help children involved in sexual and domestic abuse.

BrandMe were tasked with crafting a distinctly illustrative new identity for Children Unite, given the company’s commitment to the ‘Over Exposed’ initiative, meaning the organisation will not use images of children across their channels.

The result is a visual system that is both approachable and engaging, using bold colours and crafted illustrations to offer trust and empathy without feeling childish.
A cohesive colour palette ensures that the refreshed identity can be seamlessly applied across multiple touchpoints while strongly reflecting the organisation’s mission and how this will develop over time.

Balancing credibility with a fresh, friendly style, Children Unite’s visual identity works to advocate, inform and connect in an engaging new manner.