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Rosetta Arts, a leading Newham-based arts charity, has unveiled a striking new visual identity created in partnership with design agency BrandMe.

The new look reflects Rosetta Arts’s mission to harness the transformative power of creativity and widen access to the arts across East London. Rosetta Arts supports marginalised communities and emerging artists by delivering innovative creative programmes in schools and the wider community, nurturing talent, and building inclusive career pathways into the arts.

BrandMe’s new identity for Rosetta Arts is bold, dynamic, and instantly engaging. It balances creativity and simplicity while remaining versatile across platforms. At the heart of the redesign is the new logo: a flowing “R” that symbolises transformation and creativity, encased within a square representing stability and protection.

The standalone “R” functions as a strong, recognisable brand mark, adaptable across vertical and horizontal formats and provides a window for showcasing artists’ work.