ABOUT

Wiggin - Rebrand & creative support

Industry: Media Law
• Demerger
•The law firm of choice for the blue chip businesses operating in the UK media sector
• Values driven business
• Law firm like no other

Overview:
• Raising the game in the niche area of media law
• Brand definition (vision, values, positioning, personality, essence, competitive advantage)
• Brand articulation as Brand Book (creative platform including logo, imagery, font, colour plus elevator pitch and messaging hierarchy)
• Brand expression (supporting materials: website, brochures, stationery, movies, clothing, events, signage etc.)
• Launch event (support materials: launch bag, Presentation, banners and posters, corporate movie)
• Cultural Assessment
• Business Alignment
• Market analysis

My Involvement:
Having worked with Wiggin since their Demerger back in 2005, I have instrumentally developed and maintained their brand integrity as they continue on their journey to be the go to place for media law.
• Ultimately responsible for all creative and deliverables leaving the building
• Creative Director and Strategic Lead Creative from fruition to completion. Creative/Design director of creatives, print and digal.
• Direct consultation with client (Board level)
• Responsible for the creation of the visual language and its mechanics
• Responsible for the production of a brand book to cover all eventualities