ABOUT

Benfield
Brand unification & creative support

Industry: Re Insurance
• Unification of brands for IPO preparation
• Complex group architectures
• Brand Architecture
• Portfolio (of services) Analysis
• Cultural Assessment
• Business Alignment
• Market analysis
• Brand definition (vision, values, positioning, personality, essence, competitive advantage)
• Brand articulation as a Brand Book (creative platform including logo, imagery, font, colour plus elevator pitch and messaging hierarchy)
• Brand expression (supporting materials: website, brochures, stationery, e-materials, signage, corporate movie etc.)
• Events (support material and planning for exhibitions in the UK, Monte Carlo and Boston USA)


My Involvement: Over a period of 5 years
• Intial brand creation and visualisation of the big idea and brand position
• Ultimatly responsible for all creative and deliverables leaving the building
• Creative Diretor and Strategic Lead Creative from fruition to completion.
• Creative/Design director of creatives, print and digital.
• Direct consultation with client (Board level)
• Responsible for the creation of the visual language and its mechanics
• Responsible for the production of a brand book to cover all eventualities
• Brand quardian over a 5 year period, involving managing and pushing the brand within strict guidelines.