ABOUT

Acora - Brand Reposition

Industry: IT Outsourcing
• Repositioning for market standout
• Game-changing service
• Challenger brand in a ‘me-too’ market
• Project scope: create a singular brand, brand strategy, naming, visual language, implementation
• Enhanced cross-team collaboration
• Unprecedented levels of interest from high-calibre IT talent
• Smooth integration of a strategic acquisition
• Business-wide strategic focus
• Intensive brand-led sales training

Overview:
• Raising the game for IT services
• Naming
• Brand definition (vision, values, positioning, personality, essence, competitive advantage)
• Brand articulation as Brand Book (creative platform including logo, imagery, font, colour plus elevator pitch and messaging hierarchy)
• Brand expression (supporting materials: website, brochures, stationery, movies, clothing, events, signage etc.)
• Launch event (support materials: launch bag, Presentation, banners and posters, corporate movie)
• Repositioning
• Cultural Assessment
• Business Alignment
• Market analysis

My Involvement:
• Ultimately responsible for all creative and deliverables leaving the building
• Creative Diretor and Strategic Lead Creative from fruition to completion. Creative/Design director of creatives, print and digital.
• Direct consultation with client (Board level)
• Responsible for the creation of the visual language and its mechanics
• Responsible for the production of a brand book to cover all eventualities