Branding by Garden London

ABOUT

Mollies motel and diner was part of the famous Soho House brands. The obvious difference being that its target market is very different - mass market and covering all kinds of people, a luxury offer for the rich, the young and the happy, and even fiddo.

Elegant, sophisticated, characterful - you don't find this level of everything for anything under £300 per night in the UK, where as Mollie's rooms start at £70, and their dining experience is legendary.

Through a six month collaborative program, we helped take the Soho House team through interviews, workshops and a creative journey to discover the face of this wonderful personality. Building a brand strategy, defining the visual expression of the brand, including the logo, core brand assets, signage and wayfinding, uniforms, packaging, digital, menus and pretty much every detail.

MADEIT CREDITS

  • Mollie's Motel & DinerClient
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