ABOUT

When the existing Oklahoma State Representative, Daniel Pae, reached out to us to run his strategic PR communications for the 2020 state election, we realized that it isn’t going to be an easy task. Why? Because representing Daniel on multiple channels at the same time while helping him connect with this voter was something that required dedication and most importantly, a passion for PR communications. Something that our team at Brand Inc. PR is filled to the brim with.

During this time, we were to handle his press, media coverage, community outreach, and digital communications.

With each segment having its own importance, we handled things carefully by using each area to drive a particular objective.

For instance, we used media coverage (since it had the most outreach potential) for local and state outreach to share initiatives, goals, and community involvement if selected.

At the same time, registering voters was another crucial campaign that we launched to ensure that we had data to measure our vote bank in every area. We didn’t stop there, our teams coordinated with local civic groups to feed the homeless and donate to children during the holidays.

And during that time, we didn’t ignore the importance of branding and social media and designed an entire campaign included social media graphics, profile frame, cover photos, and flyers to see Daniel Pae emerge as a victor!