About me

I'm a versatile marketing leader and brand building professional with a proven track record of scaling businesses. I've grown everything from tiny, local niche brands in feminine hygiene to global, multi-billion-dollar e-commerce enterprises.
By connecting the dots between brand, product and consumer, I have helped realize hidden value for brands like Mammut, eBay, Fandom, Head & Shoulders, Gillette, Pampers, Noxzema, Infasil, Carrefour, and Procter & Gamble.
A broad range of experiences within both CPG- and Silicon Valley tech environments have afforded me to synthesize a unique blend of digital performance marketing and modern brand building. I've learned to stretch from strategy to execution, flex between insight, data and creativity, and deliver short-term results toward visionary future states.
I believe marketing starts with superior market-orientation and outside-in consumer understanding. Marketing collaborates with the product experience- and design teams as they transform consumer needs into solutions. And it addresses critical gaps and growth opportunities across the end-to-end brand experience, by setting shared objectives, establishing a cross-functional vernacular, and building a coherent, integrated view of the consumer journey. All in service of consumer satisfaction.

Personally, I am driven by a child-like curiosity, a healthy dissatisfaction with the status quo, and the responsibility of building cross-functional teams through empathy, so they can thrive on solving complex problems and achieving tangible results — for the business, and for themselves.

Work
Articles
Achievements
Activity

Nic's achievements

Judging

Nic Brandenberger has sat on the Creativepool Annual jury.

Annual 2023 Judge Best Brand to Work For

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.