ABOUT

A meeting at Fortnum & Mason sparked an idea. How hard could it be, I asked myself, to launch a new high-quality home fragrance brand into the market?

A week later, Illumens was born. This boutique brand was developed specifically for high-end retailers and value engineered from the start. The packaging is low-cost and easy to produce, using recycled card and red fibres used by the carpet-making industry. Fragrance is the key sell - the aromas are rich, strong and evocative.

The first test production run was immediately sold to John Lewis, and we launched a full range at Top Drawer, immediately drawing impressive orders. Fortnum & Mason are the exclusive central London retailer and it is sold across the UK. Eight years later, the brand still performs strongly.

Project details
Brand Development
Product development
Range and fragrance development
Packaging development
Marketing and selling
Website development
Manufacture, distribution and sales