Ian Middleton
Creative director: brand and packaging
ABOUT
Showcard are one of the top three European POP and POS manufacturers. They're technical people with a technical mindset and they wanted help revamping their brand. The industry is changing - print buyers now have lower levels of expertise, so I proposed focussing their marketing communications on story telling, rather than their tech and kit.
Programme overview
New brand mark
Marketing and asset toolkit
Key messages
New website
Complete website content
Asset library – photoshoots
Back to B2B rebrand: major manufacturer project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan