ABOUT

THE BRIEF
After we secured a partnership between Panasonic and The Angry Birds Movie, Panasonic was keen to do as much as it could to maximise the effectiveness of the deal. It tasked us with building four short animated online commercials promoting its batteries to play across five countries.

THE CREATIVE
We worked alongside Sony, the owners of The Angry Birds Movie, so we could use bespoke assets of the characters from the film. We used these as the basis of three of the adverts and used trailer footage for the fourth.

The three commercials using premade assets focused on a different character from the film. As well as having a distinct look, each of these characters are largely defined by the special ability they have, such as super strength or speed. The commercials linked the powers of each character with the benefits of Panasonic’s batteries. For the fourth advert we used a scene where a conveyor belt stops working before playfully suggesting the use of Panasonic batteries would solve the problem.

The commercials were hosted in France, Germany, Italy and Poland as well as the UK. We created versions for each language, which included separate voice overs and title credits.

THE SUMMARY
Designed storyboards around existing IP

Animated title boards

Recorded voice overs in French, German, Italian, Polish and English

Edited video

Mixed audio