brand&deliver
London
ABOUT
We were approached by Lorton to create a brand identity that could stand the test of time. The identity needed to be flexible enough to work across various business areas and be instantly recognisable.
Lorton’s new identity encompasses a family of related brands and assets across all mediums plus an inaugural animated ident for the company’s filmed entertainment releases. The identity’s flexibility allows multiple opportunities to display cinematic imagery without complicating the photographic assets or losing the impact of the brand.
What we delivered:
- Logo Design
- Brand Identity
- Brand Guidelines
- Film Ident Animation & Sound Design
Back to Lorton Brand Identity project
Andre Van Dyk
Global Design Director
South Africa
Rob Pratt
Creative Director, YeahNice
United Kingdom