ABOUT

Davidsohn are a company with a huge history. Founded in 1956 by George Davidsohn, the company became known for its firsts: the first ever piece of anti-virus software, the first computer margining system and so on. Davidsohn are continuously innovating and releasing new products for various industries, from financial to health.

The brief was to bring Davidsohn’s suite of software products under one clean and clear brand umbrella, whilst creating a flexible brand system that can be added to as more software products are released.

Working closely with the team at Davidsohn’s, we created a brand identity that’s built on a solid foundation – the Golden Ratio.

Starting with this as our base, we constructed a brand identity system that conveys Davidsohn’s software in a new light.