ABOUT

Overview.
Consumer electronics giant LG’s broad range of products in various categories have a huge range of exciting features and technical innovations. However, LG does not sell direct, and so sales are entirely reliant on retail partner’s staff being educated and incentivised to sell their products for them.

We had to create a solution that would effectively and efficiently enthuse sales people across multiple different channels to favour LG when engaging with consumers.

Knock 2 Win.
LG’s smartphones have a simple but incredibly useful function allowing people to wake it up by simply tapping anywhere on the screen twice. LG wanted us to create a digital campaign to showcase this ‘KnockOn’ functionality. But how do you showcase a feature if the consumer doesn’t have the device in their hand? We decided the most effective way to communicate this was with an engaging and incentivised online game, showcasing the unique functionality.

The award winning game was called Knock 2 Win and tasked people with finding the Ace in a suit of cards by tapping on a black screen to reveal it. If anyone made it through 10 rounds of increased difficulty they could submit their details into a fantastic £10,000 LG prize draw. Over 51,000 people tried their hands at the game, make it one of LG’s most successful incentivisation campaigns, not lest because it was unaided by any media spend.