Brand42 got in touch with VisitBritain. We wanted to them maintain the hype they were gaining from their increasing fan-base and the events of 2012 by creating a new, interactive platform to help visitors plan their trips to Great Britain. We were asked to make a website packed with relevant tips and tricks which gave people a chance to share the British love. Challenge accepted.
After digging deep, the concept of ‘The LoveWall’ hit Brand42 square between the eyes. The idea was to give trendy city breakers and adventurous trekkers alike, a digital platform to declare their love for a vast selection of British destinations, landmarks and events - all in beautiful HD quality.
In essence, we wanted to design a supreme visual smorgasbord of Britain with an ultra contemporary layout.
Inspired by sheer excitement, the team designed and developed the site to interactively capture the love out there for Britain and reflect it back to users. Here is the best part: the LoveWall was made available in 12 tongues including those fickle right to left languages. Yes, that’s right, our target marketing of locations and itineraries can be enjoyed in 240 countries across the globe.
We got involved with a staggered development approach on this project. In fact, the new LoveWall boosts a full re-design, including an interactive map layer and fully responsive layouts that deliver an awesome experience across platforms. The launch also introduces a RESTful API, developed using innovative technologies such as node.js and mogodb. Through continued development and releases, the site also now intergrates the expedia API, making it even easier for our lovely users to get planning. That’s just the nitty gritty of it.
"Brand42 understood our global audience, our unique challenges and importantly our vision. It was essential they also reflected our passion for Britain as well as focus on continuing to develop a world leading digital presence for VisitBritain.
Through the LoveWall, Brand42 have demonstrated a perfect mix of creativity and technology to deliver both an inspirational and informative experience."
Head of Marketing, VisitBritain
interactive media awards