ABOUT

Background
Singha Estate is a collaborative real estate firm with expertise in investment, property development and management under the Boonrawd Brewery Group. Its portfolio covers both commercial, residential, hotels and resorts, in which its pride has become a core value of their operations. With the goal to “Amplify Life”, Singha Estate aims to be Thailand’s premier Property Development & Investment Holding Company, creating exclusive properties, for smart living and working, that brings peace of mind with service that excels.

Challenge
In order to convey Singha Estate’s values of Amplifying Lives, Brand Family tasked Brand New Day Asia to create a new Brand Identity, including a logo, stationery, advertising templates and signage. Each element was required to reflect Singha Estates’ brand attributes of dynamism, integrity, partnership and a refined identity.

Solution
At the core of Singha Estate’s new logo is the golden “S” symbol. The helix-like design, emboldened with a golden flare reflects the brand’s exclusivity, excellence and dynamism. This is re-enforced by a clean and refined typeface for the brand’s name, evoking sophistication and integrity. The bold statement that the new logo makes becomes the focal point for the brand’s stationery, advertising and signage. The full system was documented in a comprehensive set of Brand Guidelines, together with an engaging and visually impactful Brand Book.