ABOUT

Background
Nestle’s Extreme range of ice-creams is a modern and premium offering created from the best ingredients to provide consumers with a multi-sensorial taste experience. The range aims to provide teens and adults with a combination of well-rounded smooth ice-creams and inclusions for their next level of pleasure and enjoyment, from the first bite until the very last.

Challenge
Ice-creams are often an impulse buy at convenience stores. They’re a treat that people opt for in a moment of indulgence. With plans to expand the range and launch an individually wrapped Extreme Nama Dark Chocolate Brownies ice-cream, Brand New Day Asia was challenged to amplify the appetite appeal of Nama’s smooth chocolate ice-cream - enrobed in its signature velvety casing, coated with chunks of chocolate brownies.

Solution
Brand New Day Asia accentuated the dark, rich intense chocolate at the top of the packaging to flow past the hand-drawn sub-brand onto the glossy dark chocolate brownie covered ice-cream stick. A lavish bite out of one corner exposes the rich chocolate body of the ice-cream that is in contrast to the contemporary background, and towers above an inviting plate of freshly baked brownies. In the short space of time since its launch Nestle’s Nama Extreme Dark Chocolate Brownies ice-cream has become the perfect pairing for a delectable treat.