ABOUT

For Earth Day 2024, Brand Addition launched a global initiative to combat plastic pollution, aligning with its sustainability goals and corporate responsibility values. The campaign was designed to engage clients, employees, and the public through a combination of digital outreach, physical products, and hands-on environmental action.

The objective was to support solutions to plastic pollution through Brand Addition annual Earth Day campaign. This included:

- Raising awareness and funds for environmental causes.
- Demonstrating BA’s commitment to sustainability through policy and action.
- Engaging both internal teams and external audiences.

Our Approach
The campaign was executed across four key pillars:

1. Digital Marketing
- Email HTMLs sent to clients.
- LinkedIn posts targeting the public.
- Web banners for client engagement.

2. Physical Product
- Custom volunteering t-shirts made from recycled plastics and organic cotton, reinforcing the message of sustainable materials.

3. In-Person Volunteering
- Global volunteering events where 75 employees participated in local litter cleanups.
- Highlighted in the “Earth Day by the Numbers” initiative.

4. Strategic Partnerships and Donations
- We donated 1% of profits from 22–26 April 2024 to Take3ForTheSea, a nonprofit organization that cleans plastic pollution from Australia’s coasts and runs educational campaigns.
- Reinforced BA’s Single-Use Plastic Policy to reduce plastic use at the source.
30 of our clients actively supported the campaign, amplifying its reach and impact.

End Result
- Financial Impact: A meaningful donation to Take3ForTheSea supported both cleanup efforts and educational outreach.
- Environmental Impact: Global employee participation in litter cleanups contributed to tangible environmental benefits.
- Client Engagement: 30 clients joined the initiative, demonstrating strong external support.
- Brand Impact: Publicly reaffirmed BA’s commitment to sustainability through policy and action, strengthening its reputation as a responsible and proactive organization.