ABOUT

About: immosira is a real estate agency based in Nuremberg, Bavaria, Germany.

The Problem: The Issue is they have massive competition & 6 years ago they started as a real estate brokerage agency for investors, their customers needed more help than just a broker job. they started to manage the sale of apartments as well, and manage the real estate for investors and manage the rental process, and make sure that the tenants are fine in the apartments/buildings, The agency decided to evolve its whole way of being and doing—and a renewed identity was integral to this change.

The Mission:

Naming: First They Had a problem with their old name “Sira Immobilien” the abbreviation of “Simon Rascher Immobilien” Which is was too long and difficult to remember and the biggest problem they had a Dot immobilien domain name that means they had little chance to appears in the Search Engine, I did some research and I tried to generate the best domain name following some basics, Distinctiveness, Brevity, Appropriateness, Easy to spell…, “immosira” was the final direction.​​​​​​​
Brand Identity Design: when you search on the internet for real estate agency you’ll find dozens of them and the most common design styles are focusing on logos that incorporate a house or a building design, the goal of my research was to try to differentiate them by finding a different look and at the same time are relevant to the industry that they attend ( Real Estate). The KeyHole was the key that has relevance to houses and properties and at the same time gives the brand identity a great look and feel.

The Results: the new Brand name and the design style appealed to each other, and the design has a flexible style that can be used widely on every application, small sizes like Social media kit, stationery, website.., and the big sizes as well like, car wrap, signages, billboards...