ABOUT

Meadow Restaurant and Bar, taking neighborhood dining to the next level the owners considered everything the locals wanted and made it into a reality. The eatery’s farm-to-table approach focuses on fresh, seasonal ingredients hailing from the owner’s own family farm with cocktails to match.

A location with high family foot traffic during the day and local businessmen in the early evenings, the area lacked in a bar and restaurant like this which was a point of difference for this area. The brief, to create a brand based around the farm-to-table positioning.

Competitor research and a round table with the client, myself, and our marketing manager we devised a proposal to highlight their farms seasonal produce.
We came up with the name ‘Meadow’ which suited their positioning and the area of Meadowbank where the eatery was located.
Together with an interior decorator we came up with a royal blue and white colour palette and along with her expertise in décor we devised mood boards to engage the client to sign-off the proposal.

The logo I designed, as two elements, a symbol and word mark, a versatile combination of assets which could be adapted and used within the interior décor, printed, and digital communications. I contracted an illustrator to schedule a catalogue of sketches, based around biological drawings of produce, fruit, herbs, and spices to be used as part of the brand and in food and cocktail menus.

A fulfilling aspect of the project was collaborating with different areas of expertise including, an interior decorator, an illustrator, the city council for consent purposes and the client and their partners to build a space from the ground up.