ABOUT

Cadaver Inc.

Skull Processors and Collectors is a small Auckland, based company, specializing in the cleaning and preservation of animal skulls and skeletons. Taking a dead cadaver and creating an osteological specimen that can be used for educational or display purposes.

This two person company were new to the design world and what it takes to create a brand identity. In this case, I involved them in the brand journey frequently, so they understood the design process and felt a part of it.

We brainstormed and came up with solutions on how to present their new brand. We agreed to approach the project with a museum-like, clinical balance in mind, based on their skills and scientific knowledge.

The logo was simple, classic, left-aligned typography. I used a combination of bold and light font styles that can be plugged into any situation whether it be as a logo, a symbol or simply as text in written documents.
The brand identity, I concentrated on highlighting the science behind their niche and their cadaver photography. Stark but simple use of white with colour block accents overlaid and supporting the greyscale imagery.

Being a small start-up it was evident we needed to apply simple banner ads across the social media and editorial platforms. An exciting niche project with a couple of things still in progress, their website and scientific blog site which will complete the package.