ABOUT

BRANDPARTNERS Global.

I began at BRANDPARTNERS in a time of change. This change involved new offices and new business in Australia, and an amalgamation between their sister company, a leading project management and manufacturing firm and BRANDPARTNERS the design firm. This was due to a new business structure, and direction, and the world economic situation.

The brief, to create a brand that represents the new combined company direction. To be the best design consultancy and project management company in design through to total fit-out solutions.

The business development team and I brainstormed, researched, and positioning statement was simulated, ‘Delivering Brand at Every Touchpoint’. A new company name was devised, BRANDPARTNERS ‘Global’ and an understanding of how we’d present ourselves was proposed. I designed the brand identity and progressed to implement this across all the communications.

I chose the colour palette, mainly black with a colour spectrum of greens and blues to align with the companies new ‘Environmental Choice’ products. Further to that I chose another colour range of purples to represent technology and innovation.
Once I achieved a clear brand direction I designed and directed the company website and smart device applications with developers. I designed the user interface for the company’s asset management system alongside a programmer who provided the technical expertise.

Shown here is just a snippet how much work the brand entailed.