Bradley Creative Lead

ABOUT

Skype Translator represents a breakthrough in language translation. It bridges geographic and language barriers through the use of real-time speech-to-speech translation.

To announce the launch of Arabic as the newest language we aimed to demonstrate that such an important technology could help to improve the lives of displaced arabic speaking peoples from the middle east. The ability to transition into a new home and reconnect with ones passion has been proven to help ease the integration.

Firas Wirdah was a junior cycling champion in Syria before the war, and has been living under refugee status in Holland for three years since. The ability to meet and communicate to a dutch cycling coach using Translator proved a useful tool in reconnecting this pro to his dream.

MADEIT CREDITS

Thinking beyond the limitations — A Skype Translator story

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