ABOUT
BRIEF
To create a brand identity for the soon-to-be-refurbished Frankies Sports Bar and Grill that reflected its' new positioning as a high-end steak restaurant within Stamford Bridge grounds.
_
SOLUTION
A previously-briefed interior design company were proposing a move toward a more art-deco inspired environment. With this in mind a bespoke wordmark was created that reflected the signature double-keyline of the era, as well as the typography used on sports jerseys of the time.
The layout of the venue deliberately created a 'left for bar, right for restaurant' split, and as such the duality of the mark also reflected the light/dark, day/night, bar/restaurant theme that greeted diners upon entry.
A simple brass and black colour palette was supported with several bespoke patterns inspired by the finishings used within the venue.
Back to Frankies project
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa