Ryan Brown Design & Art Direction

ABOUT

BRIEF
Following the appointment of a new Marketing Director and CEO in 2017, Chelsea FC embarked on it's first significant brand positioning exercise in it's 112 year history.
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SOLUTION
Working alongside the Head of Brand, and reporting directly to the board, we immediately identified our intention to be a brand bigger than our product - to position ourselves as a lifestyle brand FROM football, rather than IN football.

After establishing our new brand values, the core assets of the brand's visual identity were refined - a new, bespoke Chelsea Basis font was introduced alongside a graphic representing our new, proposed stadium. Brand colours were evaluated and streamlined, before implementing the new look and feel across the brand.

I was responsible for leading the internal design team of 8 designers, as well as a number of external agencies on everything from stationery and signage, to season tickets, social media and matchday publications.

Date created: September 2018 2018-09-01T00:00:00+0100
Date published: 20 November 2018 2018-11-20T20:25:26+0000

MADEIT CREDITS

  • Chelsea FCClient
Project featured: on 26th November 2018 Pro member:

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Contributor:

Ryan Brown has been a Contributor since 3rd January 2019.

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Chelsea FC

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