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We’re delighted to unveil the work we’ve been doing on behalf of Three Ireland over the past
number of months. It’s an evolution that moves the brand forward with a striking new visual
identity and a compelling new positioning. The new advertising campaign demonstrates how
people make the network count, how they transform bits and bytes of data into something
that really matters. Each execution focuses on an amount of data, showing how people use
it to make a difference to their lives. The ’Make it count’ campaign launched on TV on Monday, 11 th September and is supported by outdoor, social, digital, radio and PR.