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About me

I believe that design and branding strategy would be an ideal way to combine my skills and interests in business and problem solving. I am particularly attracted to the opportunity to work closely with individuals to maximise opportunities for the businesses through successful design strategy.

With my speciality in design strategy, market analysis, design research and branding strategy, I would like to apply for your advertised position of Design researcher.

This job attracts me because of the characteristics of your company in terms of building the brand value through design and branding. I believe that employees in your company develop holistic design and branding strategy in terms of delivering a coherent brand message in order to make a brand distinctive. In this regards, I can articulate unseen consumer needs and business visions into tangible outcomes.

Details

AvailabilityLooking for work

ContractPerm, Temp-Perm

LocationLondon, United Kingdom

Skill LevelMiddleweight

LanguagesKorean, English

Tagged Job TitlesArchitectural Design Manager, Brand Consultant, Digital Researchers

Recommendations

Currently No Recommendations

Skills

Design research, Design strategy, Qualitative and Quantitative research, Branding strategy., Market research and Analysis, Concept Development, Modelling., Illustrator, Photoshop, Indesign, MS Office.

Sector Experience

I first became interested in design strategy whilst working as a designer for team licensed sports product in the US market. I participated in diverse projects in order to propose insight responsible for the creation of cutting edge designs. I designed NFL Draft Collection, which hit the US market in 2011. It boosted the sales of our company up to 25 % and worn by more than 50 million NFL fans in the US. More importantly it encourages me to think about the value of successful design research and strategy., I am also specialised in global market analysis in the UK, US, Japan and Korea. In terms of seeing the market, people’s behaviour and the culture through my point of view with design thinking, the researh and analysis skills are essential as a design strategist. These research skills have been demonstrated in my dissertation, focused on design thinking, which was highly recognised and awarded distinction at master degree level at Brunel University London.

Clients

Adidas, Reebok

Awards

In my speciality in design research and market analysis, I offer distinctive expertise in researching, analysing and translating data into insights and strategies, which is demonstrated in winning the BT Innovation Design Prize 2012. In the BT project, my contribution was to define problems and conduct ideation. Whilst undertaking the project, I focused more on how to make both the client and customer satisfied so that BT could see the applicable business opportunities from our project. After proposing the successful design strategy for BT, I have gained considerable confidence in my ability as a design researcher.

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Creativepool member since 19 December 2012

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