ABOUT

Project: Explore Idents
Client: Seventeen Agency / Viasat
Music & Sound Design: Box of Toys Audio

CHALLENGE /
Viasat sets out with the ambitious task of reimagining and rebranding its suite of factual and drama channels. As hardened TV lovers we were thrilled to binge-create the music and sound design for 16 distinct idents and associated OSP elements.

SOLUTION /
Each channel (Epic Drama, Nature, History and Explore) hosts four idents that encapsulate their inherent themes. A common sonic ident and atmospheric approach was employed across the board to ensure a cohesive voice and design to the overarching rebrand, extrapolating from the previous Viasat KINO rebrand. The aim was to create audio that supported the sense of a larger story at play, leaving the viewers imagination to fill in the blanks and spark engagement and curiosity.