ABOUT

Project: Capri
Client: L'OR / ONESIZE
Music & Sound Design: Box of Toys Audio

CHALLENGE /
L'OR Capri pays homage to Italian dark roast heritage, inspired by the bold, indulgent espresso culture of Italy. Through summer dream visuals and a subtle nod to globally recognised coffee traditions, the campaign showcases a distinct visual identity conveying its flavour and feeling through texture, colour, and movement.

SOLUTION /
The music sets a dreamy, transportive tone for the campaign, drawing the listener into the warmth and ritual of Italian coffee culture. Layered beneath the visuals, the sound design brings the coffee process to life through carefully crafted ASMR foley; Cinematic sound design ties it all together, giving the campaign an immersive, sensory depth that mirrors the richness of the blend itself.