ABOUT

From Sky to Summit - EX30 - No limits
After working on the key visuals for Ramadan campaign for Volvo client, we fell in love with the EX30. Its sleek design and innovative spirit inspired us to create this AI spec ad.

Of course, this didn’t happen at the click of a button.
We went through an intensive creative and technical process to ensure the best possible consistency and accuracy:
1- Research: Gathered 65 images of the real Volvo EX30 from different angles to train our model.
2- Script generation & refinement: Crafted and adjusted the concept until it matched our vision.
3- Model training: Ensured the AI-generated visuals stayed true to the real car.
4- Image generation & upscaling
5- Video generation & upscaling
6- Editing
7- Re-generation: Adjusted and recreated shots that didn’t fit well.
8- Color grading & sound design
???? No VFX, no manual retouching—just AI.

Challenges?
One of the biggest challenges was keeping the car’s design consistent across all shots—something AI still struggles with.
But we’re happy to say we achieved around 85% consistency without any
online/VFX intervention, proving that AI can not only maintain character
consistency but also product —a major step forward in AI-driven advertising.

Of course, in a real-world client project, details like logo accuracy would need refinement, as AI image-to-video isn’t fully there yet for seamless brand integration. However, the progress is undeniable.

Concept:
Instead of a traditional storytelling approach, we wanted to explore something fresh, futuristic. AI-generated product ads are not at 100% fidelity yet, but looking at how far we’ve come in just a year, we’re beyond excited for what’s ahead.

AI tools we used:
Midjourney, Kling AI, Luma AI, Google DeepMind, OpenAI, MiniMax, Topaz Labs, ElevenLabs, Flux Lora, Veo2

Other tools/websites:
Adobe Premiere, Photoshop, Illustrator
Artlist
mmaudio