ABOUT

The challenge: During my time as the Senior Product Designer at BorrowMyDoggy, we recognised the need to address challenges arising from an aging custom CMS system. This CMS had been constructed using the same technical framework as the core product, leading to performance problems. The primary goal of the content within it was to attract new members through SEO activities, however there were significant issues with its information structure, which lacked clarity, and its available fields, which did not align with modern SEO best practices.

To see how I tackled this please see my portfolio website.