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To celebrate unlimited data, calls and text for €35, T-Mobile NL wanted to showcase the many ways we use mobile data. The campaign is bursting with viral videos, music, news, sport, entertainment and gaming clips. Who better to feature in this than the hugely popular, globally adored SpongeBob SquarePants?!
Born Licensing secured the rights for T-Mobile to feature a clip from SpongeBob SquarePants. We managed liaison with rights holder Nickelodeon, working through the license negotiation, creative and brand assurance processes.