About us

We love entertainment. We also love advertising. But what we love most is when they come together. We represent some of the greatest movie, television and animation studios in the world and work with advertising agencies that would like to leverage their movies, TV shows and animations in campaigns.

You've probably seen our licensing work:

- We're On It' with Donatello from Teenage Mutant Ninja Turtles, Bumblebee from Transformers and RoboCop for Direct Line

- 'Ready to Rock?' with Rocky for Facebook

- 'Famous Visitors' with Bill & Ted for Walmart

- 'Clubcard Plus' with Casablanca, Humphrey Bogart, Ingrid Bergman and Claude Rains for Tesco

- 'Did Somebody Say Just Eat?' with Family Guy for Just Eat

- 'Fighting for Fair' with JoyPixels emojis for 2degrees

- 'Made by Britain' with Winnie the Pooh for British Airways

- 'Christmas Must Haves' with Bridget Jones's Diary for Marks & Spencer

- #EpicSindy with Sindy and Thelma & Louise for MoneySuperMarket

- The Greatest Play Call Ever with SpongeBob SquarePants for EA Sports Madden 19'

- Barclaycard Entertainment with The Muppets

- #EpicActionMan with Action Man for MoneySuperMarket

- Power Your Life with the 'Mad as Hell' speech from Network for Ovo Energy

- #EpicSkeletor with Masters of the Universe and Dirty Dancing for MoneySuperMarket

- Boost Lee inspired by Bruce Lee for Boost

- Live What You Love with SpongeBob SquarePants for Facebook

- Stories Are Everywhere with SpongeBob SquarePants for Instagram

- Do Something Out of the Box with G.I Joe for Subaru

- Unlimited data, bellen alles with SpongeBob SquarePants for T-Mobile

- The worlds biggest game of Operation for Allegheny Health Network

- Transform Your Home with Transformers for Simonds Homes

- Snooze with Wallace and Gromit for Tesco

- KFC VS. with a range of video games for KFC

Born Licensing's articles

The Best Christmas Ads of 2025 (So Far)

Popularising the use of licensed characters in advertising with Born Licensing | #BehindTheIdea

Ads of the Week: Delia Smith, Kevin Bacon, Nicki Minaj, Spongebob Squarepants and more

Ads of the Week: Naked vodka, Steven Fry does Pokémon, Beckham gets bitten and other stories

Skeletor saves Moneysupermarket's "EPIC" campaign