ABOUT

•Having instant success with a new commercial underwear design for the Cool & Fresh brand. The product was extremely profitable and sold over 60,000 pieces per week. This secured the department 2nd place on the company top product selling list. The design has been repeated six seasons and is currently still one of the most profitable underwear styles at M&S.
•Working with celebrity ex-England footballers Les Ferdinand MBE and Jamie Redknapp, television presenters Adrian Chiles and Ben Shephard, and sportsmen Jason Leonard OBE and Jimmy White, putting their individual stamps on six different styles of underpants sold in aid of the Prostate Cancer Charity.
•Designing in collaboration Richard James Savile Row to bring luxury fabric quality and source modern trimmings and fresh bright pop colours and that match the brand’s image.