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We created a film to recognise and celebrate the growth of the UAE and how it's tackling new challenges to ensure the show goes on for 'The World's Greatest Show', Expo 2020.
So we created some period scenarios to highlight what life was like when the nation was formed in 1971, paid homage to some big dreams that have become reality (space programme) and recognised the world we're in right now with Covid. We needed to showcase the site to show it's ready for the world and the film finishes with a prominent TV presenter who's narated the film in Arabic as we reveal her within the large Al Wasl dome with an actual projection on the walls and ceiling of the dome.