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Finding the best GIF of summer

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The travel website Booking.com is on a mission to find and GIF the best shots of the summer, and find out who effectively “Won summer” in the process. Over eight days the site is partnering with leading digital artists to GIF the greatest shots of summer, selected from snaps sent in by the site's users. Winners will be celebrated across the web on Booking.com’s Wing It hub and on Giphy. In the competitive spirit of the Internet, each day’s winning selection then acts as a rallying cry to anyone who has a better shot, to join the action and submit their photo for the next day’s round.

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They're looking for your standard OTT holiday snaps. So infinity pool dives, stunning views, road trips, hammocks swaying softly in the breeze, basically the kind of holiday photos you post on Facebook to make your friends and family members jealous. To enter, simply tag a photo on Instagram or Twitter with #WingItYeah or upload an image in response to a Booking.com Facebook post and your holiday snap could be given the full crazy GIF treatment. Created with Wieden+Kennedy Amsterdam, the work marks the peak of the integrated “Wing It” campaign that launched in July and encouraged spontaneous summer travel.

The travel website Booking.com and Wieden+Kennedy Amsterdam are on a mission to find and GIF the best shots of the summer

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The leading GIF artists behind the work include Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr. Anyone with a killer summer snap can submit an image now using #WingItYeah or via Booking.com’s Facebook posts. The first selection of photos-turned-GIFs will be released from today (Monday 24 August), with a new batch to be released every day up until Thursday 3 September.

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Booking.com chief marketing officer Pepijn Rijvers, said: “Embracing spontaneous travel this summer - confident that you’ll find your perfect place to stay wherever you end up – means new, exciting adventures are yours for the taking. By launching WHO WON BOOKING SUMMER? we’re celebrating those who embody this spontaneous spirit and inspiring others to keep on winging it. With our mobile apps and websites, topped with best-in-class last minute availability at over 700,000 accommodations worldwide, it’s time to seize the moment and go!”

The leading GIF artists behind the work include Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr

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Wieden+Kennedy Amsterdam creative director Genevieve Hoey, added: “People already try to beat each other with their epic summer shots, via social platforms. This idea goes one better, turning people’s ultimate summer shots into digital works of art. Being GIF’d by Booking.com will give people the ultimate bragging rights, and I think we’ll help settle a lot of arguments about who won Booking summer.”

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