ABOUT

Competition Entry
Encourage more 18-24 year olds to drink more tea. Using British icons, such as Michael Caine, John Lennon, George Best, Kate Moss and Paul McCartney, the idea was to give a British, creative and messy comfort to tea – going against the romanticism of coffee. The idea being that tea is a creative drink, with plenty of humour in reaching an audience generally not aimed at with traditional tea marketing.

Winner of YCN and ‘Best in Show’ D&AD 2004