ABOUT

The challenge was to design a new packaging solution, and brand identity for a new tuna range under the John West brand. This new tuna range is specifically targeted towards kids between 5 to 10 years of age that can be consumed away from home such as a a school day, after school or on the weekends. The packaging solution needed to meet visual appeal to kids, have strong shelf presence, and have a user-friendly experience for both the consumer and the shopper.